Peachaus is an ethical clothing startup that crafts elevated underwear, lounge and sleepwear. I worked with the label for a year in the run-up to launch, defining its tone of voice and owning copy across web, print, social, PR and marketing campaigns. I provided a general creative steer and oversaw editorial content and a team of freelance writers.

Tone of voice consultant + Website copywriter + Creative copywriter + Editorial lead + Social copywriter + Marketing copywriter